The Whiteboard Problem
At MANTS 2026, we heard the same thing over and over:
“We track labor on a whiteboard.”
“We have an Excel file… when we remember to update it.”
“Most of it lives in people’s heads.”
This isn’t a technology problem. It’s an invisible-work problem.
Most greenhouse labor is still managed through tribal knowledge, informal, undocumented, unforecasted, and unmeasurable. And yet labor represents 35–60% of operating cost.
You cannot improve what you cannot see.
Why AI Can’t Save You (Yet)
AI, analytics, ERPs, and payroll systems all require one thing first:
Reliable digital representations of the work itself.
Not payroll.
Not job titles.
Not invoices.
The tasks. The flow. The time. The dependencies. The reality.
Without that, AI has nothing trustworthy to analyze.
Labor Is The Last Undigitized Layer
Greenhouses have already digitized:
- Sales
- Inventory
- Environmental controls
- Production planning
But not labor execution.
That’s the missing layer, and it’s where the next 5–10 years of margin will be won.
What Growmentum Is Building
Growmentum is:
Not an ERP
Not HR software
Not payroll
We are building the operating system for greenhouse work — a shared, digital, real-time layer where tasks are:
- Created
- Assigned
- Tracked
- Forecasted
- Improved
So labor becomes:
- Visible
- Predictable
- Measurable
- Continuously improvable
Most of our customers recover 5%+ of labor cost in the first year, without adding headcount.
The Shift Has Already Started
North Creek, Baucom Nurseries, SunMed, and others are proving that digitizing labor isn’t a “nice to have.”
It’s becoming a competitive requirement.
The whiteboard era is ending.
The digital labor era has begun.
Ready to leave the whiteboard behind?
Discover how Growmentum helps leading growers digitize labor, reduce waste, and unlock new margins, all without adding headcount.
Connect with us now to see how the shift can start for your operation.